You can adjust your communication accordingly. By determining different goals (KPIs) that match each phase, you can tailor your message. As you read this, you may think of the well-known AIDA model, but the main difference between these 2 models is that Google's See Think Care model focuses more on the customer experience. So you will have to 'sell' yourself more. briefly explained: As indicated at the beginning, this blog article is not intended to explain the model, so the phases are briefly explained below. See: This stage is at the very front of the funnel. In this phase you want to focus as much as possible on creating awareness around your company.
You want to reach as wide a group of people as possible. For this it is important that you also adjust your communication. Inspire your target group and create an things Singapore phone number list toatmosphere experience. Possible KPIs: The number of impressions of your ad CTR from ads the website etc. Think: The target group is aware of its 'problem/solution' and conducts research (compare prices, actively look for more information, etc.). This is the time you want the potential customer to stay engaged. To maintain this bond, you can consider setting (conversion) goals that are of interest to the customer.
Consider, for example, a white paper with information about the product or service. For example, by leaving his/her e-mail address, the customer can receive the white paper in the mailbox for free. Or make a brochure available that can be requested. Do: This is the phase where it should happen. customer journey must pay off in the desired result in the form of conversion. Which conversion that is, of course, differs per company / industry. This can be a purchase in a webshop, a request for a quote, the completion of an appraisal form, a contact request, etc. Care: A satisfied customer is worth gold! Nothing is more beautiful than a customer convincing people in his or her environment to choose you.